Tired of Dodging the Daggers of
Misinformation About The Beef Industry

Then you’ve come to the right place.

Join the beef checkoff’s FOOD FIGHT
and start flinging the facts instead!

With a virtually constant flow of misinformation in mainstream media of late, it’s easy to get frustrated when you’re working your land and cattle in environmentally sound and caring ways. Of particular concern is the fact that so many of the attacks on our industry are based on emotional pleas rather than facts or science.

As beef producers, dairy farmers and importers, you certainly can’t personally pull together and disseminate the vast amount of beef research and nutrition information to consumers nationwide and still run your day-to-day operations, so that’s where your checkoff comes in! These days, however, those efforts alone are not always enough against the onslaught of Internet and other electronic platforms that allow the spread of misinformation far and wide in the blink of an eye.

For the most part, the folks delivering these messages have no idea what it’s like to be a farmer or rancher, and they are contributing to the confusion about how you raise their food. We must give consumers access to the facts about our industry so they can draw their own conclusions. And checkoff-funded research shows that consumers have faith in producers – so your stories represent one of the best ways to show consumers the truth about how you raise your animals.

So in addition to all the positive research, messages and tools your checkoff investment provides, beef producers, dairy farmers and importers need to tell their own stories. Beginning Nov. 16, you can join the checkoff’s five-day FOOD FIGHT by speaking up to help Americans realize what they have to be thankful for as they prepare for the Thanksgiving holiday. You need to get your voice heard in the debate and put a face on your industry.

Below is a Food Fight schedule and links to informational materials and tools -- including sample proclamations for your local or state governing bodies, Give Thanks 'business cards' for you to print and pass out to consumers in your area, an e-mail signature for you to add to your personal e-mails during the campaign, copy for a 'viral' e-mail you can send to all the people on your contact list and encourage them to pass on to theirs, sample letters to the editor, information about a Give Thanks message board where consumers and producers alike can submit their notes of thanks to farmers and ranchers nationwide, and black and white newspaper ads you could place in your local paper if you choose -- each listed by the date it will be released through the national Beef Checkoff Program, state beef councils, and producer organizations nationwide.

Links to each tool will be added to this list as they become available, so don't worry if there's not yet a link on something you want to use. Just check back closer to the date, and it will be ready for you!

Beef Checkoff Program Food Fight Toolbox Schedule

Nov. 11

Nov. 12

Nov. 14

Nov. 16

Nov. 17

  • Viral e-mail to producers

  • Additional prompts on MyBeefCheckoff Facebook and Twitter, and BIWFD Facebook and Twitter

Nov. 18

  • E-mail encouraging producers to contact your local food bank and schedule a time to volunteer

Nov. 19

  • State announcements of proclamations using template release or placements of op-eds for weekend papers

  • Ads and letters to the editor appear in local newspapers

Remember, this campaign is all about you as beef producers, dairy farmers and importers telling your story -- flinging the facts! -- so it cannot succeed without you. Please make a commitment to use at least one tool provided here, or share the beef production story with at least one person who doesn't know it. Better yet, use them all and help get the good word out about how agriculture feeds a hungry world! If you don't see what you need here or have other questions, contact your state beef council or e-mail your checkoff representatives at the Beef Board office, and we’ll help you enter the Food Fight!