CEO Report

Summer Meeting

It was great to see our dedicated Cattlemen’s Beef Board members at the Summer Conference!  During Summer Meeting our Board members, along with our counterparts from the Federation of State Beef Councils, take their first look at proposed projects for FY 2019.  Summer Meeting is the first step in the Beef Checkoff program’s producer-driven grassroots structure.  Committee comments and scores ensure that the Beef Promotion Operating Committee (BPOC) can make well informed funding decisions during September’s OC meeting.    

As we all know, time is precious and the time CBB and Federation members spend as members of the program committees is invaluable.  A huge thank you to all of you beef producers who understand the important work of the Beef Checkoff and ensure it is producer-driven!

Beef Promotion Operating Committee

The Operating Committee meeting is scheduled for September 11 & 12, 2018 in Denver, CO.  The 20-member committee has an immense job working through ARs brought to them from contractors.  During the two-day meeting, the committee hears presentations from the contractors, reviews the scoring and comments provided by the program committees, and makes the final funding decisions for FY 2019.  The work these members do on behalf of the beef checkoff is greatly appreciated!

Checkoff Collections

A question that is always top-of-mind for our staff and the CBB Secretary/Treasurer, Jared Brackett, is; are collections for the year coming in as projected?  Your finance staff monitor collections and the movement of cattle very closely. The July 1st Cattle Inventory Report provided strong assurance that the FY 2018 projected collections are right on target to achieve $34.9 million by September 30th.  In addition, these numbers suggest that we could see continued moderate herd expansion in FY 2019 if weather, feed and market conditions cooperate. 

Meeting with Industry

The CBB officers and I make it a priority to attend important industry gatherings and we are excited to be attending the upcoming 2018 U.S. Cattlemen’s Association’s (USCA) Cattle Producer’s Forum and Annual Meeting in Billings, MT in early September.  During this Forum, USCA members discuss important aspects of the beef industry, including the Beef Checkoff.  CBB Chairman Joan Ruskamp will be addressing the Forum on current priorities of the checkoff and results of its work.

Hot Dog Fun

We hope you all are having a great summer and have been able to avoid most of the wild weather and wildfires!  For me, one of the things synonymous with summer is the smell of hot dogs on a grill.  On behalf of the beef checkoff, the North American Meat Institute (NAMI), developed a very clever campaign focused on hot dogs and the short video spots they’ve placed on social media have been a hit.  With clever “Hot Dog Facts” such as… “Hot Dogs are served in 95% of American Homes.  5% of American parents hate fun apparently,” and, “To run a Hot Dog cart in NYC, permits can cost as much as $200,000. That’s a lot of relish,” you cannot help but smile and be drawn to an all-beef hot dog!
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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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