Beef, The Star of the Tailgate with WTAJ-TV

Chef John Selick highlighted several beef recipes during on-air segments with WTAJ-TV on August 31.

The Beef Checkoff participated in a total of eight on-air segments with WTAJ-TV on Friday, August 31st. The segments took place in State College, Pennsylvania on the eve of the Penn State Nittany Lion’s Football home opener. Chef John Selick, a participant of the Northeast Beef Promotion Initiative’s Media Training earlier this year, shared tips and tricks for incorporating beef into viewers tailgating line-ups.

Chef John engaged viewers by preparing Nacho Beef Dip, emphasizing the ease of preparation when you choose beef. Three simple ingredients – Ground Beef, queso dip and salsa – collectively come together to create a crowd-pleasing appetizer that will be sure to calm any rivalries. You can view that segment, here. Additional spots from the August 31st broadcast can be found at the following links:

Kaitlyn Carey, Director of Consumer Affairs with the checkoff’s Northeast Beef Promotion Initiative noted, “This on-air opportunity provided us with the unique opportunity to showcase beef in an engaging manner. We also reached a broad audience of consumers with it being a holiday weekend as well as just before the much-anticipated game day.”

Opportunities such as this allow the beef checkoff to engage directly with our regional channel influencers, while disseminating beef information to our Northeast consumers. Beef checkoff-funded research in the Northeast shows that nutrition-focused efforts are making a difference with the Northeast’s metropolitan consumers. Messaging related to beef’s protein, lean cuts and essential nutrients appear to be reaching and favorably influencing consumers.

For more photos from the Tailgating Segments visit the NortheastLovesBeef Facebook, Twitter or Instagram pages. These segments were coordinated by the checkoff’s Northeast Beef Promotion Initiative. For more information, visit NEBPI.org or MyBeefCheckoff.com.

Media Contact:

 

Kaitlyn Carey; kcarey@pabeef.org or visit the NEBPI website.

 

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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA Approval.

 

Internal links within this document are funded and maintained by the Beef Checkoff. All other outgoing links are to websites maintained by third parties.

 

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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