Watch: Why Investing in Nutrition Research Matters

"Consumers are very concerned about the nutritional value of the food they eat. We know beef has a lot of nutritional value with a low calorie count, so we want to send that message out to our consumers." -Joan Ruskamp, Beef Board chairman and Nebraska beef producer

Watch to learn why Joan believes investing in nutrition research is vital!


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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.