Lean Beef in Grocery Stores

Myth-busting Monday:

Myth: It is difficult to find lean cuts of beef in the grocery store.

Fact: Your checkoff is telling consumers that cattle breeding and enhanced feed practices are producing leaner beef than ever before. More than 65 percent of whole muscle cuts sold through the supermarket meat case are lean when cooked with visible fat trimmed.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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