Beef's BOLD Study

Myth-busting Monday

Myth: Beef is bad for your diet.

Fact: The Beef in an Optimal Lean Diet (BOLD) study says including lean beef in your daily diet is effective in reducing your total and bad cholesterol levels.

Your checkoff was one of the funders of the BOLD study research.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.