Watch Now: Beef Nutrition

Watch it Wednesday: "It’s important for checkoff dollars to be used for researching the nutritional benefits of beef. Sure, we like the taste, the flavor, the smell. But if it’s not good for us, people aren’t going to buy it. So the basic foundation of how we can promote our product is that it has to be good for us." - Joan Ruskamp, Beef Board chairman and Nebraska beef producer

Watch as Joan explains the good news about beef nutrition!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.