American Barbecue Fest

Truthful Tuesday: Your checkoff recently promoted several cuts of U.S. beef at “American Barbecue Fest” in a popular resort in Ukraine. U.S. beef remains locked out of Russia but neighboring countries including Ukraine, where beef consumption is rising, continue to represent solid, untapped potential for U.S. beef. Read more about the value of U.S. beef exports!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.