Cattlemen Care for the Environment

Myth-busting Monday:

Myth: Cattlemen don't care for the environment.

Fact: Ranching families have led conservation efforts across the United States for generations. Today’s farmers and ranchers are strong examples of true environmentalists because they know first-hand that caring for the environment protects their way of life for future generations. Share the facts today!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.