Sneak Peek: Open Doors

While you are focused on raising the world’s most nutritious beef, your checkoff is opening doors and telling consumers why beef is always a great choice. On Facebook, get a sneak peek at some of the behind-the-scenes work we are doing in order to show you how your checkoff is opening doors to help build beef demand. 

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.