Every day, cattle farmers and ranchers are guarding grasslands with integrity and innovation. Your checkoff is sharing your story!
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Sneak Peek: Open Doors
While you are focused on raising the world’s most nutritious beef, your checkoff is opening doors and telling consumers why beef is always a great cho...