Science-Based Beef Information

"I think it’s important to rethink how the general public understands how their food is raised -- the technology, the science-based information and the real care for environment that all goes along with being a steward of the land and a good steward of your livestock." -Elaine Utesch, Triple U Ranch

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.