New Beef Board CEO

Image 1   Following the December 20 announcement that Scott Stuart, Colorado, has been named CEO of the Cattlemen’s Beef Promotion and Research Board (CBB), we met with him to ask some in-depth, personal questions to help you get to know him. 

Stuart, who will leave his CEO post at the National Livestock Producers Association, was unanimously approved by the CBB Executive Committee and full board on December 20, and begins his tenure at CBB on February 1, 2018.

CBB oversees collection of $1-per-head on all cattle sold in the U.S. and $1-per-head equivalent on imported cattle, beef and beef products.

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Beef Quality Assurance Transportation

Your checkoff's Beef Quality Assurance program has launched a new training and certification program for cattle transportation. The program provides cattle producers and haulers with comprehensive training based on their roles in the cattle industry.

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Understanding How Cattle Producers Use Technology

Did you know ... the checkoff’s #RethinkTheRanch campaign is aimed at helping consumers gain a better understanding of how cattle producers use advanced technology to benefit their businesses and the environment?

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Creating a Lasting Legacy

It is important that consumers understand how committed producers are to serving as faithful stewards of the environment. Elaine Utesch of the Triple U Ranch near Washta, Iowa, says her family has made environmental stewardship a top priority.

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The Latest Checkoff News

We are delivering key beef stories to your inbox on what your checkoff is doing, while you are out working hard on your farm or ranch. Are you looking for new checkoff stories worth sharing in conversations with fellow beef producers? Subscribe today to our monthly e-newsletter!

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Updated Beef Conversation Guide

Your beef checkoff is excited to announce a NEW online-only version of the “Having the Beef Conversation” guide. It will help you have effective conversations about key issues for the beef community. Check out the updated guide!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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