Opening up Farms & Ranches

Motivation Monday: BEEF Magazine’s 2017 Trailblazer Award Winner Jamie Lindamood and her husband conduct ranch tours for consumers. Jamie says, “We learned, fortunately or unfortunately, depending on how you look at it, that talking and teaching about agriculture is just as important as growing it these days.”

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.