EZ PC – New Beef Board CEO

Image 1   Scott Stuart of Colorado has been named the new chief executive officer for the Beef Board. Stuart has an extensive background in the livestock industry, including board management and as a contractor to the beef board. He currently serves as the President and CEO of the National Livestock Producers Association.

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Beef Checkoff News to Share

Your beef checkoff developed the #RethinkTheRanch campaign to help consumers gain a better understanding of what cattle producers do. One of the stories the checkoff is telling is about the environmental practices farmers and ranchers use to produce the world’s best-tasting beef.

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BQA Transportation

Share with producers across your state that their checkoff's Beef Quality Assurance program launched a new training and certification program for cattle transportation. It provides cattle producers and haulers with comprehensive training.

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Answering Tough Sustainability Questions

The checkoff continues to address tough sustainability questions such as: “If we fed corn to humans instead of cattle, would land use be more sustainable?” Help producers be prepared to answer these types of questions by sharing these animated infographics.

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Stay Connected on Social

If you use Twitter, share these @MyBeefCheckoff tweets from the past month:

Click to Tweet: Technology is spinning #beef farming & ranching into the modern age. Your checkoff is sharing your story. #RethinkTheRanch http://bit.ly/2z5frfO

Click to Tweet: WATCH NOW: "We improve the land so the ranch can be here for generations." -Kevin Kester. #beef #RethinkTheRanch https://goo.gl/NJouYE

Click to Tweet: Traveling 100 miles or more to check water and cattle? We’re showing consumers how you use drone technology for efficient #beef production. https://goo.gl/zochfi

The transition of any beef operation from generation to generation can be difficult, but your beef checkoff is helping families do just that. That’s why on Facebook, we are showing consumers how you use modern technology for today’s beef production. Please share this video post on your own Facebook page, and encourage others to like, comment and share!

Another source for posting to your social media feeds is the MyBeefCheckoff Newsfeed. Each day, you’ll see quick information that tells you what your checkoff is doing. Check it out and share with beef organizations or checkoff investors in your area and encourage them to share on their websites and social media as well!

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Informing Producers in Your State

More than 15,000 beef producers subscribe to the monthly producer e-newsletter. Encourage producers in your state to sign up, too. It’s checkoff news they can read and share with other beef producers they know.

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From your Producer Communications team – we wish you a Happy and Successful New Year!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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