Beef & Innovation

"Thanks to the technologies that we have at our feedyard, we’re able to keep the animals more comfortable, we’re able to improve the environment around us and we’re ultimately able to raise the safest, healthiest beef for people around the world." -Cody Easterday, Easterday Ranches, Columbia River Basin, Washington.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.