Technology & Beef Production

“We can be more efficient, reduce our carbon footprint and preserve the grasslands. Sharing how we use technology with consumers will go a long way in earning their trust,” says Nick Hanson of Hanson Farms near Elsie, Nebraska. He has incorporated using a drone on his family’s operation and believes consumers appreciate the beef industry’s use of cutting edge innovation

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.