Your beef checkoff is excited to announce a NEW version of the “Having the Beef Conversation” guide. It will help you have effective conversations about key issues for the beef community. Check out the updated guide!
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Answering Beef Sustainability Questions
Q: If we fed corn to humans instead of cattle, would land use be more sustainable?
A: Watch the new animated infographic.
Your beef checkoff i...