Helping Consumers Understand You Care

"We don’t try to hide anything. We are here to safeguard the health of our animals, to see that they are well-fed and well cared for so that we can provide consumers safe, healthy, nutritious beef." - Elaine Utesch

Read how your checkoff is helping consumers understand how much you care.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.