Truthful Tuesday: Conservation principles are used at every point in the beef lifecycle. Read what your checkoff is sharing with consumers on the new "Beef. It's What's For Dinner." website.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Care for Cattle
Your checkoff dollars help show the world how much farmers and ranchers care for their cattle. Read more about how we are making sure the world knows!...