PROMOTION

PROMOTION, as defined in the Beef Promotion & Research Act, means any action, including paid advertising, to advance the image and desirability of beef and beef products, with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace.
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Celebrating National Bologna Day

Whether you spell it bologna or baloney, it’s a lifelong favorite that we celebrate every October 24 for National Bologna Day. This year, the National Hot Dog and Sausage Council and the beef checkoff teamed up and celebrated by unveiling a new guide to bologna that details important bologna facts and recipes. Bologna fans can also test their knowledge with a bologna quiz and check out a range of bologna recipes.

This story is funded by AR #1801-P.

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Beef and Veal Tour

The veal promotion activity provided support as the New York Beef Council hosted the 2017 Beef Together Beef & Veal Blogger Tour in October.  The tour provided social media influencers an opportunity to learn how veal and beef are raised, to meet farmers and prepare veal and beef recipes.  Great learning, great fun and tasty veal sliders!

The Veal Promotional activities are funded through AR #1802-P.

“Beef. It’s What’s For Dinner.” Brand Relaunch Underway

For more than 25 years, the iconic brand, “Beef. It’s What’s For Dinner.” has endured and enjoyed strong consumer recognition and helped drive consumer demand for beef. Recognizing that consumers today have a variety of needs, the iconic brand relaunched in October by strengthening the story of the people behind “Beef. It’s What’s For Dinner.” and will continue over the next year to celebrate the people who raise beef, the great taste of beef and the powerful nutritional benefits that beef provides.

These activities were funded through AR #1800-P.

Content Partnerships Prove Successful for Beef. It’s What’s For Dinner. Once Again -

October marked the end of another successful content partnership campaign for the Beef Checkoff. In 2017, the checkoff-funded Beef. It’s What’s For Dinner. brand partnered with food and healthy lifestyle websites, PureWow and Greatist, to create and execute beautiful, inspiring content about beef. These partners captured consumers through a variety of videos and articles, resulting in millions of consumers hearing about beef from these influential, credible websites. Overall, the campaign garnered more than 85 million impressions, 4.1 million video views and nearly 50k social engagements across both the PureWow and Greatist digital ecosystems. These numbers surpassed standard benchmark for both partners, proving that consumers are hungry for educational beef content. From choosing and preparing beef meals to nutritional information – consumers ate it up!

These activities were funded through AR  #1701-P.
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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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