Beef Tenderness Research

Truth Tuesday: Beef tenderness has improved over the past 25 years because of research funded by your beef checkoff. What does that mean for the industry? It means, consumers have shown a willingness to pay a premium for guaranteed tender beef products. Share the facts today!

Did you find this helpful?

Sign up for our newsletter

Follow us on Facebook

The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


/MyBeefCheckoff