INDUSTRY INFORMATION

INDUSTRY INFORMATION, as defined in the Beef Promotion & Research Act, means “information and programs that will lead to development of new markets, marketing strategies, increased efficiency, and activities to enhance the image of the beef industry.” This includes programs such as issues management, public relations, and beef and veal quality assurance.
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State Issues and Crisis Preparedness Workshops

The National Cattlemen’s Beef Association, a contractor to the beef checkoff, has conducted three successful Issues and Crisis Preparedness Workshops across the country this year. Each workshop provided an overview of the National Issues and Crisis Guidebook, walked through the State Handbook in more detail, explaining how each of the resources should be used in the event of an issue or crisis, and conducted tabletop exercises to allow each Core Issues Response Team to put these best practices into action. 
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Preparing Future Dietitians to Deliver Positive Information

To help registered dietitians better communicate science-backed messaging to consumers, the Beef advocacy, training & engagement team works with state beef councils to provide beef nutrition and science information, along with media skills and food demonstration training. The team conducts training at universities across the nation with dietetic intern programs throughout the year, including recent and upcoming programs in Oklahoma, New York, Kansas, Nevada, and Arizona.

The above two stories are funded by AR #1709-II.

Market Cow and Bull Audit Results Released

Data from the recently released 2016 National Beef Quality Audit (NBQA) – Market Cow and Bull Results suggests the industry has made significant improvements in several areas, including:  herd management techniques, animal welfare and handling, hide damage, injection-site location and bruises.

In all cattle types surveyed, most cattle walked normally into the packing facility with noapparent lameness. There has been a trend toward increased body condition scores in beef and dairy cows since 2007, the research showed; body condition has stayed relatively constant for the bull population. Meanwhile, about 98 percent of cattle surveyed had no visible swellings resulting from aninjection of animal health products, and incidence of injection-site lesions in the round have dropped considerably since 1998.

The National Beef Quality Audit is funded by AR# 1609-II.

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Antibiotic Stewardship

The theme for the 7th Antibiotic Symposium presented by the National Institute for Animal Agriculture (NIAA) is “Collaborative Strategy for Animal Agriculture and Human Health”. The symposium, funded in part by the beef checkoff, is once again bringing together all sectors of the animal food production industry and partners in human medicine and public health. This year’s Symposium will be held October 31-November 2, 2017. Dr. King, professor and dean emeritus of the college of veterinary medicine at The Ohio State University, is presenting the closing remarks at the two and a half-day symposium. His topic, What MUST Be Done Next: Prioritizing Immediate Actions, will seek to integrate the conclusions of the previous presenters, panel discussions and the deliberations of the participants into actions.

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Antibiotic Stewardship Digital Images Package

A robust package of antibiotic communication content, funded by the beef checkoff, has been created and is now available for direct download. A diverse mix of images and content that can be easily integrated into communication strategies on social media. Within the package you can find beef producer quotes about antibiotic stewardship, facts about antimicrobial resistance and simple tools and infographics that can help people to understand what we do to keep cattle herds healthy and why.

The above two stories are funded by AR #1710-II.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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