Updated "Beef. It's What's For Dinner."

DYK your checkoff has relaunched the “Beef, It’s What’s for Dinner” campaign? That's right, 25 years later consumers are still loving this famous tagline! Read more about how your checkoff continue to help consumers learn how and where their food is produced!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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