Beef Board CEO Shares Departing Thoughts

Polly RuhlandPolly Ruhland has led the beef checkoff as its Chief Executive Officer since 2011. Her depth and breadth of knowledge about the beef industry, the relationships she has forged, and her passion for moving the industry forward in a positive, strategic manner have been invaluable.

We sat down with Polly for a few final thoughts and first asked her what she is most proud of over the past seven years. Watch Now.

Polly provides advice for beef producers as they look to the future of their industry. Watch to learn more.

And finally, a closing comment from Polly about the future of the beef checkoff. Watch now.

Ruhland leaves CBB on October 31, and starts November 1 as the CEO of the United Soybean Board.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.