Facts About Water Quality & Sustainability

Truthful Tuesday: Clean water is important to beef farmers and ranchers as it plays a vital role in everyday life as a source of drinking water for livestock and providing a healthy ecosystem. A new executive summary, "Water Quality and Beef Sustainability," provides an overview of how water quality and beef sustainability are related. Read your checkoff research!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.