Get to Know Your Leaders

CBB members serve on a variety of committees and working groups. The majority make decisions impacting beef promotion to consumers; but not all.

Q: Do you know who sits on the Investor Relations Working Group, or what they do?

A. Producers just like you, and they help decide how to tell you what the checkoff is doing with your checkoff investment.

Find out more about who is making checkoff investment decisions.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.