WATCH NOW: See how the Driggers family feels about how the beef checkoff helps create a market and promote a product that they agree is important to today's consumer.
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Lean Beef in Grocery Stores
Myth: It is difficult to find lean cuts of beef in the grocery store.
Fact: Your checkoff is telling consumers that cattle ...