Beef at a Seafood Festival!

Monday Beef News - your checkoff is making sure beef is everywhere, even at a seafood festival! That's right. When it comes to consumer demand for your product, the checkoff is on the front lines, reaching thousands of beef-loving consumers. Read more about how we engage with consumers to share the good message about your product.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.