EZ PC – Be Your Own Butcher

Image 1   This July, the beef checkoff hosted a “Be Your Own Butcher” Facebook Live event from the “Beef. It’s What’s For Dinner.” Culinary Center. The event featured a hands-on cutting demo by in-house meat scientist Bridget Wasser. Bridget educated the “Beef. It’s What’s For Dinner.” Facebook community on how to save at the meat case by purchasing a whole tenderloin and cutting strips, steaks, kabobs, and medallions at home.

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Beef Checkoff News to Share

Beef had an impressive presence at the New Balance Falmouth Road Race. Events like this allow the checkoff to engage directly with consumers, including athletes, to highlight beef’s taste and nutritional benefits as well as cooking techniques. Checkoff-funded research in the Northeast shows that consumers are interested in making changes to improve the healthiness of their lifestyle. Interacting face-to-face with them helps get their nutrition and cooking questions answered.

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Beef advocates are gearing up for back-to-school season with a new resource for high school instructors. Read about it in the September 1, 2017 Checking In On The Checkoff. This week’s edition features current activities and results from the checkoff-funded INDUSTRY INFORMATION budget category.

Stay Connected on Social

If you use Twitter, share some @MyBeefCheckoff tweets from the past week:

Click to Tweet: DYK lean #beef can be included in diets for weight loss? Learn more & RT the TRUTH! #BeefWISE goo.gl/MPizRn

Click to Tweet: Great job #beef farmers & ranchers! #NBQA2016 results revealed less severe carcass bruises. Read more! @NationalBQA goo.gl/PfHkMR

Click to Tweet: #NBQA2016 data shows #beef producers doing better to avoid injection site lesions. RT to share! @NationalBQA  https://cards.twitter.com/cards/pstb5/4ok3m

On Facebook, we are sharing checkoff-funded research about the role lean beef has in weight loss dieting. Please share this post on your own Facebook page, and encourage others to like, comment and share!

Another source for posting to your social-media feeds is the MyBeefCheckoff Newsfeed. Each day, you’ll see quick information that tells you what your checkoff is doing. Check it out and share with beef organizations or checkoff investors in your area and encourage them to share on their websites and social media as well!

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Informing Producers in Your State

Encourage producers in your state to sign up for the monthly producer e-newsletter. It’s checkoff news they can read and share within their own circles of influence.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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