Beef & Weight Loss

Truthful Tuesday: The TRUTH is lean beef has a role in weight loss dieting! We all know higher-protein diets are popular and effective strategies to lose weight. New research, funded by your checkoff, reveals that lean beef, when combined with exercise, is just as effective as other protein choices to help people achieve important health goals such as weight loss and muscle mass maintenance while supporting a healthy heart.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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