Driggers Family - Pass It On!

Watch it Wednesday: Driggers Cattle Company was started in the 1970s and now spans four counties in North and South Carolina. A new generation has joined the operation and is focusing on natural beef production. They say the checkoff helps create marketing opportunities for all beef producers. Watch their story today!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.