LMA Auctioneer Visits Denver

LMA champion auctioneer Brian Curless is in Denver today to visit the Cattlemen's Beef Board offices for a download on the Beef Checkoff Program. You will notice the checkoff logo on his truck as he visits auction markets across the country! (PS - the checkoff logo is on the end gate!)

Read more about the important role livestock markets play for the beef checkoff programs.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.