Exposing Consumers to a Feedyard

Motivational Monday: Camas Uebelacker, a Masters of Beef Advocacy grad, has collaborated on several projects with the Washington Beef Commission to help those interested consumers understand and experience a feedyard. Camas has used the checkoff's MBA program and its messages to share what he does to take care of his cattle and build trust with consumers on beef production practices. Watch more here.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.