Working With Beef Retailers

DYK ... retail dietitians play an important role in providing shoppers with information that enables them to make healthy decisions? We’ve heard from our community of dietitians that their shoppers love beef, but can be overwhelmed when it comes to making decisions at the meat case. Watch to see how your checkoff works to encourage meal planning solutions featuring lean beef.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.