2016 NBQA Released!

Today during the Cattle Industry Summer Conference, the 2016 National Beef Quality Audit report was released! It's more than just an exercise to assess where our industry stands on beef quality -- it's a roadmap to help drive all of us forward and create more opportunity for beef producers. Read the executive summary and share the results with fellow beef producers!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.