Incorporating BQA Principles

Watch it Wednesday: "We want to keep that animal in the best condition possible, not only for the health and welfare of the cow, but at the end of its production cycle. We want to produce a quality product that we can enter into the beef supply." - Britt Dinis, Empire Dairy from Wiggins, Colorado

Watch how Empire Dairy incorporates BQA principles.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.