The NBQA Timeline

The most recent beef quality audit results will be released next week during the Cattle Industry Summer Conference! The last five audits show the industry has made substantial progress in improving beef quality. But, to continue to meet consumer expectations, the industry must take advantage of opportunities for further improvements. Read about where we started and how far the beef industry has come!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.