The 2016 National Beef Quality Audit

Image 1   In each National Beef Quality Audit (NBQA) over the past 25 years, innovative approaches have been developed to create a more meaningful and robust set of results. The NBQA is more than just an exercise to assess where our industry stands on beef quality. It’s a roadmap to help drive all sectors of the industry forward and create more opportunities for all. The audits completed over the past 20 years paint a clear picture.

“We’ve come a long way as an industry in terms of improving beef quality. Changes suggested by the audit through the years are significant. The opportunities for further improvement — and success — are unmistakable.” - Jeff Savell, University Distinguished Professor, Meat Science & E.M. "Manny" Rosenthal Chair in Animal Science, Texas A&M University, and one of three 2016 NBQA Principle Investigators

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Navigating Pathways to Success

The National Beef Quality Audit gives us facts and figures for when we start talking to the American consumer and the global consumer. It gives us that data and information that has a sound-science base. We can talk about the quality of the product that we’ve produced, the wholesomeness of the product we’ve produced, and BQA gives us that basis to be able to tell that story truthfully.” – Dan Kniffen, Pennsylvania Hereford breeder and cow-calf extension specialist

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Pass It On: Empire Dairy

"We rely on the BQA program to teach cattle-handling information that allows us to sell better quality beef, along with the high-quality milk produced on our farm." – Britt Dinis, Empire Dairy, Wiggins, Colorado

Watch to see how your checkoff works with dairy producers to also grow beef demand.

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How Far We’ve Come

The most recent National Beef Quality Audit results will be released July 13 during the Cattle Industry Summer Conference. The last five audits show the industry has made substantial progress in improving beef quality. But, to continue to meet consumer expectations, the industry must take advantage of opportunities for further improvements. Read about where we started and the accomplishments along the way.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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