Beef Checkoff at LMA

More than 85 percent of cattle producers market at least some of their animals through auction markets. So clearly, these livestock markets are important to the industry overall, in addition to being vital to the Beef Checkoff Program. That's why your checkoff leadership team is attending the 2017 LMA conference this week in Billings, Montana - to interact with livestock market owners, answer their questions, and find out more about ways to share the checkoff message at auction markets across the country. Read more about the auction markets' important role.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.