Long-Term Beef Operations

On National Children’s Day, we are thinking about the future farmers and ranchers of the beef industry. Do you have your sights set on passing down your farm or ranch to future generations? Did you know that safeguarding the beef industry is key to helping you do that? Read more about how the checkoff is helping ensure the long-term viability of your operation.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.