Happy Memorial Day!

We know that a lot of people get a long weekend to celebrate with family today to honor those who have given their lives to protect our freedom. Your checkoff also wants to celebrate YOU, who work 365 days a year to raise our food for these celebrations. It's a job that never ends, that represents the very backbone of our pioneering history and a job that you do with passion and pride! This Memorial Day, we are saluting not only our soldiers but our hard-working cattlemen and women!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.