Helping Consumers Understand Steak

Your checkoff is helping consumers recognize and love the Petite Sirloin, Tri-Tip and the Chuck Eye steak, along with cooking tips and recipe inspiration for each cut. Share with your fellow producers, so they can see how the checkoff is at work to grow beef demand!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.