Join the Protein Challenge!

"Significant research shows that some people can lose and maintain a healthy weight, support a healthy metabolism and age more vibrantly when they consume more high-quality protein, within calorie goals. And the good news is, beef is an excellent source of protein.” - Chuck Kiker, beef producer from Beaumont, Texas

With that in mind, help encourage your fellow beef producers and friends to sign up for the checkoff's 30-Day Protein Challenge!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.