Share Beef's Sustainability Message

“The agriculture industry is constantly striving to do what they do more efficiently and effectively, while still producing safe, healthy and wholesome food. It's critical for us all to do our part to help accomplish that goal.” – Kacy Atkinson, beef agvocate

Share with us your positive sustainability message about agriculture!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.