Beef Board Chair to Lead Media Call from Asia on Friday, May 12

Cattlemen’s Beef Board Chair Brett Morris, a dairy, cow/calf and stocker operator from Ninnekah, Oklahoma, is part of a beef industry delegation traveling this week in Japan and South Korea. Along with cattle producers from Texas and Colorado, Morris will be examining market conditions in the two largest value destinations for U.S. beef exports, taking part in promotional activities organized by the U.S. Meat Export Federation (USMEF), contractor to the beef checkoff, and meeting with key international customers and industry contacts.

While the group is in Korea, Morris will lead a conference call for reporters on Friday, May 12 at 8:00 a.m. Eastern time to discuss the week’s activities and share his observations from the Japanese and Korean markets. His comments will be followed by a brief question-and-answer period.

To participate, reporters should call 1-866-519-2804 and enter passcode 770447. If you are calling from an area that cannot access this toll-free number, please dial 1-719-234-7307 and use the same passcode.

If you have questions, please contact:

Melissa Jackson at or 308-697-3486, or Joe Schuele at or 303-547-0030.

The beef industry delegation also includes:                                   

Kelley Sullivan, Texas Beef Council                 

Richard Winter, Texas Beef Council                                   

Jackie Means, Texas Beef Council                   

Jon Means, Texas Beef Council

Jim Lovell, Texas Cattle Feeders Association

Todd Inglee, Colorado Beef Council

Lily Edwards-Callaway, Colorado Beef Council

Greg Hanes, Assistant Vice President, USMEF

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.