Backing Up Beef Claims

"We get all different facets on the research and development side ... what does the consumer want, what are their concerns? Then we do the research to back up our claims." - Steven Mafrige, beef producer from Tilden, Texas

Read more about how your checkoff works to safeguard the industry!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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