It's Superhero Day!

On National Superhero Day, we believe beef farmers and ranchers are the true superheroes! In the words of Nicky Tiffany, "Bridging the gap between city folk and country kids is nothing more than listening, being genuine and friendly." Read her story about serving as a host family for the Kansas Farm Food Connection, then let us know on our Facebook page who your superhero is!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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