Friday Fact: The checkoff recently launched this graphic to show consumers the many hands at work to get beef from pasture to plate. See for yourself, and share it with your fellow producers!
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The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
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Sustainable Cattle Operations
It's myth-busting Monday!
Myth: Cattle production isn't sustainable.
Fact: Sustainability is a continuous journey being carried out by each gene...