Understanding Beef Consumers

Positive beef-eating experiences are critical to consumers' overall satisfaction with beef. That’s why the checkoff conducted an exploratory market research study  on qualitative factors. We want to better understand what consumers need to gain confidence in cooking steak at home. Read more about how your checkoff continues to drive beef demand!

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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